National Blues Museum Staff


Jacqueline K. Dace
(Interim Executive Director) Director of Internal Affairs

Jacqueline K. Dace is the Director of Internal Affairs for the National Blues Museum. In this role, she is responsible for managing, assessing, and growing the National Blues Museum’s educational programming. Prior to arriving at the Museum, she served as Project Manager for the new Mississippi Civil Rights Museum, Jackson, MS and Collections Manager at the DuSable Museum of African American History in Chicago, IL. Dace also worked with the Missouri Historical Society as the Curator of African American History and was an adjunct professor at Washington University (St. Louis) for six years in the department of Afro-African American Studies.

Dace is a recipient of the Who’s Who in Black St. Louis Award; the Annie Malone Children and Family Services Center Advocate; the Hollywood and the Kansas City Black Film Festival Award; and the National Arts Strategies Fellowship. In 2012, she was selected to participate in the inaugural Public History Institute, developed by Gilder Lehrman Center for the Study of Slavery, Resistance and Abolition and the National Museum of African American History and Culture at Yale University; she served as a Practitioner with the W. K. Kellogg Foundation’s Racial Equity program.

Dace is a graduate of Webster University and a St. Louis native.

Dave Beardsley
Visitor Experience Coordinator

Dave Beardsley serves as the Visitor Experience Coordinator for the museum. In this role, Dave has an important job of managing the museum’s volunteer programs, as well as providing marketing support to include community outreach, guiding group tours and assisting with the music performances.

A former firefighter and paramedic, Beardsley’s longtime passion for the blues rose to the forefront of his life back in the early nineties, when he helped put together a first aid team for the Blues Heritage Festival in St. Louis. His immersion in the festival atmosphere allowed him to connect with performers and players in the local blues scene, and in 1997 he served on the board of that year’s St. Louis Blues Heritage Festival. In 2000 he created, a multifaceted website that has gained international recognition as one of the top e-destinations for blues news and events, and is also a place to find and book local talent. In 2008, the website was recognized by the Blues Foundation in Memphis with a “Keeping the Blues Alive” award in the internet category. In 2010, he helped co-found the National Blues Museum, and has remained heavily involved in the promotion and fundraising of the Museum. Beardsley is also a member of the St. Louis Blues Society.

Jakki Brown
Gift Shop Manager

Jakki Brown is the Retail Lead at the National Blues Museum. In this role, she manages the sales and displays of merchandise as well as overseeing ticket sales for live performances and concerts. Brown has worked as an entrepreneur for 26 years in the fields of cosmetology and retail sales. In her spare time she continues to enjoy empowering women through the beauty of hairstyles and Mary Kay cosmetics. Jakki spent her childhood in the St. Louis area, later graduating from Crispus Attucks High School in Indianapolis Indiana. She currently resides in Edwardsville Illinois. Married to Eric Brown for 30 years, she is the mother of three and likes to call herself “A Five Star Gramma.”


Terry L. Hardin
Operations Manager

Terry L. Hardin is the Operations Manager for the National Blues Museum. In this role, he oversees the day-to-day operations of the museum, maintains building security, and serves as the building coordinator and primary contact for all facility issues. Hardin has built an extensive career in security and investigation whose prior appointments include Confluence Charter Schools, Presence Covenant Medical Center, and the US Army Military Police/Special Reaction Team. Hardin worked as a firefighter and fire prevention specialist with the Decatur, IL Fire Department, as a forensic investigator and evidence specialist at Unified Investigations & Sciences, and as a fire protection systems manager at a major plastic container manufacturing company.”

Hardin is a US Army Veteran and graduate of the US Army Military Police Academy. He is an Illinois native.


Debbie Krall

Debbie Krall is the controller for the National Blues Museum. In this role, she is responsible for all financial requirements and reporting for the museum. She is a Purdue University graduate with a major in Accounting. Before moving to the St. Louis area Debbie’s career concentrated primarily in construction accounting, rounded out by 5 years with a federally funded non-profit organization . She came to the museum after being employed by a prominent development company in downtown St. Louis. Debbie is a lifelong supporter of Shriners Hospital for Children and an avid jazz and blues fan.

 Jeri Peterson
Executive Assistant

Jeri Peterson is the Executive Assistant at the National Blues Museum. In this role, she is responsible for supporting the leadership team in all operational aspects including talent, membership and donor cultivation. Jeri has been a part of the St. Louis music, arts and culture and higher education community for many years. She has worked with The Ralph Butler Band, Dance St. Louis, Stages St. Louis, St. Louis Black Repertory Company and the University of Missouri – St. Louis, to name a few. She has served on the boards of Art St. Louis and International Live Entertainment Association – St. Louis Chapter (formerly International Special Events Society – St. Louis Chapter). Jeri has her Bachelor of Science in Business Administration with a concentration in marketing management from Utica College of Syracuse University. A native New Yorker, Jeri enjoys traveling and spending time with her family and friends.

Alonzo Townsend
Legends Manager

Alonzo J. Townsend – is a native St. Louisan and a graduate of Beaumont High School and former restaurant manager of Broadway Oyster Bar (2016 Missouri Restaurant Association Restaurant Of The Year). He’s on the Board of Directors for the St. Louis Blues Society and a member of the Education Committee for the St. Louis Blues Society, a 2016 recipient of the Delux Magazine’s “Emerging 30 Under 30” award,  and Co-Founder Of Knox Entertainment LLC (Along With Marquise Knox). In 2007, Alonzo accepted the Grammy Award, that was given posthumously to his father, Henry J. Townsend, for Best Traditional Album. He’s served as MC/Speaker/Songwriter for The St. Louis Blues Society; St. Louis World’s Fare Heritage Festival and The Big Muddy Blues Festival (One Of The Top Labor Day Festivals In America). Additionally, he’s a blues education producer and performer, with “Hip-Hop to the Blues”, youth/education program.

Alonzo is serving as the Legends Manager for the National Blues Museum. He’ll serve as the contact person for all performing artist; host and manage all public events held in the Lumiere Place Legends Room, including Howlin Fridays, Soulful Sundays and other special events and concerts.

“I Give My All To My Father’s Craft And Legacy, The Blues. The Same Loyalty, Love, Commitment, And Family Endurance to make sure this music Continues to stand strong for the future. Brick By Brick Band by Band & Note by Note. Not Only For Me But For Our Culture, Our Love, Our Generations That Love My Father And His Passion. Not Only My Generation But The Next To Such… Youth infusion of our music… Something that will attract and bring our youth to the new young masters of the blues, the masters and students of the future that have devoted the same passion and love that I Know all too well.”

Lori Williams
Gift Shop Associate

Lori J. Williams is the Gift Shop Associate at the National Blues Museum. Her role is to welcome every customer, assist them in any way possible to make their museum and concert experience wonderful. Lori has 12 years gift shop management experience. This native St. Louisian is the proud mother of a son. She is a graduate of Lindbergh High School, a cosmetology instructor and owner of Chacola Jewelry.

Kirk Zimmerman

Assistant Education Coordinator

As Assistant Education Coordinator, Kirk assists in developing museum related curriculum as well as the planning, coordinating, and development of both onsite and offsite educational programming. Kirk graduated from Missouri State University with a B.S.Ed. in History Education. He decided to pursue a career in education to make a difference in people’s lives and make an impact on the community. Kirk first heard the blues as a child and was inspired to play drums and guitar. He has been a student of the blues ever since.

Contact the National Blues Museum

Phone: 314-925-0016.
Located at 615 Washington Ave. St. Louis, MO 63101